Competitive advertising: a lost art?

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In some countries its deemed illegal. Competition boards and advertising regulations don’t allow companies to “cross the line” but what happens when it does happen? It’s probably cleaner than a Mike Tyson fight and almost as funny as a Chris Rock show, but come on advertising world let’s cut loose again…please!(Just set some cash aside for the pending lawsuits!)

Coke vs Pepsi:

BMW vs Mercedes: